زمانی که ویژگی استوری در اینستاگرام وجود نداشت، شاید کمتر کسی تصورش را میکرد که روزی پستهای تایملاین در این شبکه اجتماعی به حاشیه بروند. اما چه بخواهیم و چه نخواهیم، این روزها استوریهای اینستاگرام نقش مهمی در این اپلیکیشن بازی میکنند و با قابلیتهایی که طی چند ماه اخیر به آنها اضافه شده، روز به روز به محبوبیت آنها اضافه میشود.
استوری گذاشتن، کاری است که همه توانایی انجامش را دارند. اما «چگونه استوری گذاشتن» و ارائه محتوای جذاب برای مخاطب، موضوعی است که بهانه نوشتن مقاله پیش رویتان شد. در ادامه ضمن معرفی قابلیتهای خوب استوری و کاربردهای هر کدام، ترفندهایی را مطرح میکنیم که میتوانند استوریهای پروفایل شما را به کانون جذب مخاطب تبدیل کنند.
احتمالا برایتان پیش آمده که بخواهید دهها استوری را پشت سر هم پست کنید و مطمئن باشید که همگی خوانده میشوند. برای این کار، ما قالب مجله تصویری را به شما توصیه میکنیم. بدین صورت که استوریهایتان فقط حاوی عکس نباشند؛ بلکه داستان جذابی را روایت کنند که مخاطبان تا انتها با آن همراه شوند.
این که چطور داستان سرایی کنید، به هنر خودتان بستگی دارد. سعی کنید بین هر عکس یا ویدیویی که میگذارید، متنی بنویسید که استوری قبلی را به استوریهای بعدی متصل کند. در همین راه، از استیکرهای تعاملی مثل سؤال و نظرسنجی و اسلایدرها هم نهایت بهره را ببرید و بسته به حجم واکنشهای دریافتی استوریهای بعدی را کمتر یا بیشتر کنید.
این یک ترفند استوری قدیمی است که خیلیها آن را فراموش کردهاند. اما در صورت استفاده درست و صحیح، میتواند استوریهای جذابی برایتان بسازد. برای تبدیل یک عکس سلفی به استیکر خوشبختانه نیاز نیست زحمت زیادی بکشید.
برای این کار منوی کشویی استوری را به سمت بالا کشیده و روی آیکن دوربین اشاره کنید. حالا میتوانید یک سلفی از خودتان بگیرید و به شکل آیکن دایرهای شکل، ضمیمه استوریهایتان کنید.
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